Wednesday, June 28

Adidas Originals

This is a follow up post to yesterdays Adidas Odds, a fabulous idea to support para-athletes.
Upon seeing the film, a friend reminded me of another Adidas campaign that stole some of the limelight at this year's Cannes Lions Festival of Creativity awards...Adidas Originals.

Original is never finished.

I love the film technique, the use of a vintage song, and most importantly the message that we should continually be creating and striving to be original. Something I try to aspire to personally. And when you are in marketing and creativity, your work is certainly never finished.

Not to mention the iconic, classic original Adidas sneaker.

What about you? What's your experience? JIM

Tuesday, June 27

Adidas Odds

Coming out of the Cannes Lions Festival of Creativity awards last week, we're seeing loads and loads of inspiring creative work. I don't want to duplicate what others have written, there are many a recap post highlighting the big winners.

So here's a campaign that hasn't gotten much wordage, but I think is so incredibly inspiring and smart. I saw it first when I was judging The One Show, and it hit my radar again this week. Just have to write about it.

Adidas Odds. Two odds...two matching left or right foot sneakers for "those who run against the odds" in honor and in support of para-athletes who have to do with one foot what most of us can't even attempt with two.

Simple: these folks don't need a matching left and right foot sneaker, they need two odds.

Wow. Take a look:

Leadership. Community. Support. What's your experience? JIM.

Friday, June 23

The Most Interesting Tequila?

We know him as "The Most Interesting Man in the World," the recently retired spokesperson for Dos Equis beer.

"I don't always drink beer, but when I do it's Dos Equis." Pretty legendary at this point.

Well now he's back...drinking...tequila. Astral Tequila to be specific.

Pretty interesting take on using another's spokesperson, and altering their copy/messaging...taking a page from Sprint, when their current and once iconic spokesperson Paul switched from Verizon.

I guess the question is if it's effective (and cool) to take another brand's spokesperson and make it your own?!? That, my friends, is in the eyes of the consumer.

So what's your take? What's your experience? JIM.

Thursday, June 22

Cheetos Online Museum

A student from my NYU class this week shared something very cool...The Cheetos Museum.

You gotta love the dinosaur on the home page.

It's an entire online gallery of all the interesting, funky, and random shapes that come out of a Cheetos bag. Consumers can upload their "finds" and become a part of the museum. Each submission gets a chance to win a big prize.

There are different galleries depending on the type of Cheetos...

...and there's even a gift shop!

The photos are hysterical! And of course the social engagement is off the charts!

Really smart marketing to engage your audience with a behavior that they're already just making it more fun and more shareable and more rewarding!

What's your experience? JIM

UPDATE: A friend just told me that this campaign won a Cannes Lion this year at the Cannes Lions Festival of Creativity! I can see why!