Thursday, February 4

Tuesday, February 2

Super Bowl 2016 - Advertising Previews

We are just a few days away from the big game, and all the Super Bowl advertising is started to roll in...into YouTube for advance previews! Let's take a look at a few that are hitting viewers' radar.

There looks to be no shortage of star power, that is for sure. I applaud this effort from Budweiser featuring Helen Mirren. Helen Mirren for Bud? Well, in this case she has a special message...

I'll listen to anything she says!

"Don't Drink and Drive" isn't the only serious message this year. First timer SunTrust has a universal message as well...we all suffer from financial stress and it's time to cherish the moments instead!

Let go and breathe!

OK, time to have some's the Super Bowl after all. We can always count on the crowd-sourced work from Doritos. Here are the three finalists this year:

Who are you voting for?

And finally, this one seems to be an early fan favorite. From Heinz, a bit of a staple at Super Bowl parties I would imagine...

Some have said, "this is what advertising should be." I agree.

For me, the advertising is the best part of the game. Ever since I was a kid. So much so that I started doing Twitter parties five years ago to comment and celebrate the craft. Join me during the game and tweet on at #SuperBowlExp.

I'll be asking...what's your experience? JIM

Monday, February 1

Evolution of Barbie

By now we've all heard the latest evolution of the new Barbie body shapes. Of course, as a marketer and a father, I applaud the move.

As Celine would sing....Hallelujah!

But seriously, the evolution has been amazing.

Not too long along, Barbie was in the Sports Illustrated Swimsuit issue, just to make a point.

And right in time for the holidays, out of the corner of our eye we saw a boy in a piece of Barbie advertising.

Barbie has spent much of her over 50 years telling girls (and boys) that they can be anything.

And now she is just confirming that she can look any way that's appropriate for her, no matter who she is!

Bravo! What's your experience?  JIM

Friday, January 29

DiGiorno Pizza - From Social Media Icon to Storm Survival

During last week's #Jonas snow storm, I was stuck in my New York apartment all by myself for two days. I honestly think it was the first time since I've been a father (22 years) that I had a weekend completely by myself, all alone, with no one else in the house. Honestly, it was glorious. Although truthfully, I don't need to do it again for about another 22 years!

Like every good New Yorker preparing for the storm, I stopped at the grocery store on my way home from work and stocked up on food. Food of the frozen variety for the most part, but I wasn't sure how much I'd eat all by myself all weekend. Keeping it frozen would keep it from going to waste.

I found myself turning to a brand that I'd never tried before, yet feel like I know very well:  DiGiorno Pizza. Actually, it's a brand that I have tremendous respect for, but I've never consumed a slice.

You see over the past few years, DiGiorno has become a bit of a social media icon. At virtually every major pop culture event, they take to Twitter and run real-time commentary that bridges the brand with what's going on at the event. It seemed to start out with The Sound of Music Live and hasn't stopped.

In the process, the brand modernized its image and suddenly found itself in the consideration set of pizza lovers everywhere. Truthfully, I've never bought a frozen pizza in my life.

#Jonas was my chance to have a first.

And you know was good, and it totally reinforced the positive reputation that it has now established with me. Consistency! The hallmark of good marketing. The product experience was consistent with the brand experience. Bravo.

So for me, DiGiorno has gone from unknown to social media icon to storm survival. And it's in my house.

Can a brand ask for more? What's your experience?  JIM.