Tuesday, July 25

Amazon - The Tallest in Times Square

While yesterday I wrote about Amazon deepening its food business, today I want to mention a record-breaking stunt completed by the same brand this past June.

Amazon built a seven story (yes seven!) Echo in Times Square, breaking a record held by Pepsi for the largest stunt ever created in Times Square.

While it wasn't interactive and we didn't hear from Alexa, it was huge. Hard to miss, one could say. Just like Amazon's expanding business. This time promoting its music service, which I have to say as a user is pretty awesome. Just one more way that Amazon is infiltrating our lives.

And I love the culturally-relevant messaging.

"Love is all you need."

Or is it "Alexa is all you need?"

Too much? Want more? What's your experience? JIM

Sunday, July 23

Amazon Goes Foodie

It certainly looks as if Amazon has had its eye on the food business for quite some time.

My first experience was Amazon Prime Restaurants...food delivery from local restaurants fueled by Amazon Prime. While there are quite a few of these kinds of services (particularly locally), it does make sense for Amazon to jump in and help facilitate. As an Amazon Prime member, any kind of delivery works for me.

Then came Whole Foods...Amazon's mass entry and aquisition into the food business. It was a bit of a gasp heard 'round the world but then again not so surprising then you think about it.

Well now, Amazon is evidently upping its food game again with an intent to start selling meal kits, ala Blue Apron.

Amazon registered a US trademark for a service the company described as "We do the prep. You be the chef."

Love the message!

Smart move? What's your experience? JIM

Wednesday, July 19

Pop Up Employee

The rise of the pop-up employee is a real trend. Here's how you can create the right environment at work to capture that spirit with your teams. Click here to get to Entrepreneur.com.

What's your experience? JIM

Fiber One She Shed

You've heard of the man cave. Surely, you've heard of the man cave. Can't tell you how many brands did marketing programs around the man cave.

Well Fiber One is now giving it back to the ladies, with the She Shed. Yes, the She Shed.

"Of course it's ok, this is my world."

Gotts love it. What's your experience? JIM