Friday, April 17

Maybe "Dad" Isn't So New

In the last ten years or so, we've certainly seen a meshing of gender roles at home, and we've certainly seen "dad" become much more visibly active in running the home and taking care of the kids.

Thankfully, we've also seen marketing catch up in how it portrays dad. We've gone from the bumbly fumbly dad who just can't seem to get it right, to the dad who stands hand in hand with his partner making the household hum...kissing the kids goodnight after them cooking dinner, doing the dishes, and giving them baths.

I for one am thrilled because like many of my friends I am one of those dads and I'm one of those marketers.

So I was fascinated to read this blog post about the evolution of dad through the centuries. Evidently, "new" dad isn't so new! There have been many times in our history where it was dad taking care of the home and the kids, just like today. Mom's role has also evolved through the ages as well. Fascinating.

Give a click here to read it.

So maybe this renaissance dad in #HowToDad really is Renaissance?

What's your experience? JIM.

PS - I've got my own book coming out about the evolution of fatherhood...available 6/2.

Thursday, April 16

Birthday Cake

What's going on with birthday cake? It seems to be popping up's the newest flavor to be hitting all things food.

Cookies, candies, novelties, beverages, vodka...Oreo, M&M's, Peeps, Muscle Milk, Smirnoff...about the only thing these things have in common is that they've all introduced a birthday cake flavor into their lineup.

Pop Tarts, Goldfish, Good Humor, Lay's...the list goes on and on. Every brand and food category seems to be jumping on the birthday cake bandwagon.

What's our obsession with birthday cake?

Part of it is certainly the taste, because if you like the taste then you love the taste. I happen to love the taste!

But I think most of it is nostalgia. I don't know very many people that don't love their birthdays, especially when you're young. And when you're older and perhaps don't want to count them anymore, you still remember how fun birthdays used to be. The common denominator for all of us is the traditional birthday cake with candles (and probably a birthday hat of some sort). It's a sight and taste that you never forget.

Which is why it tastes so amazing when it's in cookies, candies, novelties, beverages, and name a few.

What's your experience? JIM.

PS - Since today is #TBT, I thought I'd throw in an old birthday shot of my own.

Wednesday, April 15

Your Marketing Plan Needs Focus

Alas, my series on marketing planning at Entrepreneur has come to an end.

I decided that the best way to end the series would be also how you should start it...with focus.

Give it a read here if you'd like.

Thanks for hanging in there with me!

What's your experience? JIM

Tuesday, April 14

Lip Sync Battle

Lip Sync Battle. It's the surprise hit of the Spring, and seemingly came out of no where.

The concept started as a skit on Jimmy Fallon's Tonight Show, instantly sparking a social media movement that drove it to become a regular full-length show on Spike TV.

The show is as simple as it gets, and that's what amazing about it. Celebrities compete against each other doing something that we all do...lip sync to our favorite songs. Round one is just with a microphone, and then round two allows for costumes and props. Oh yes there are costumes and props!

Anne Hathaway hit it out of the park last week, propelling the shows awareness with her version of "Wrecking Ball."

The interesting part about the show isn't actually watching's the video viewing that occurs after broadcast and all of the social commentary that spins afterwards. This isn't appointment television, it's social television as people jump to YouTube to watch the video that all of their friends are talking about from the night before.

It sucked me in. Once I hear the chatter, I search and watch. And sing along.

What's your experience? JIM.