Tuesday, October 6

Dads in Marketing (Lately)

I love watching how brands portray fathers in their advertising and promotion...marketing is a spectator sport as I say, and it's great fun observing and commenting on all of the behavior.

Plus I'm a big believer that brand marketing both reflects and inspires our popular culture. And if the following brands are any indication, then I am left feeling very optimistic and inspired.

Here are three big consumer brands who have all recently portrayed dads in a new light.

First up is Tide, with "Dad Mom," and its portrayal of the growing population of stay-at-home-dads. #SAHD.

Love the masculinity...changing gender roles don't make any of us less male or female. We are just taking care of our families!

Next up is Campbell's Soup with it's showcase of two gay dads. Made for real, real life. Indeed

And finally from Cheerios, on the other end of life's spectrum, a grandfather moving back in with his family. Tissue alert.

Welcome home, YES! Cheerios has been representing and inspiring families for years now. It's nice to see Tide embrace Dad, and it's amazing to see an American iconic brand like Campbell's embrace dads of every form.

Love it. Now go support these brands!

What's your experience?  JIM

Monday, October 5

#PSL Forever

I am going to officially call it...pumpkin spice has jumped the shark. (actually, I think the phrase "jumped the shark" has jumped the shark too)

I'll admit, I've never been much of a fan. In my first job out of college, I sold cans of Libby's Pumpkin when I was at the Carnation Company (now part of Nestle). I think I hit overload back then, so I am probably one of the first to hit overload with the Pumpkin Spice craze now.

Pumpkin Spice Latte: I get it. It comes back every year, it's a big hit, and now it has a hashtag #PSL. I get it. Sounds more like an airport to me, but I get it.

#PSL forever.

But when I went grocery shopping this weekend, I hit overload. Displays of pumpkin spice stuff everywhere. It's amazing how many products are now pumpkin spiced:
- Pumpkin Spice M&Ms
- Pumpkin Spice Oreos
- Pumpkin Spice Hershey's Kisses
- Pumpkin Spice Pringles
- Pumpkin Spice Eggos (ok, those kinda sound good!)

I'm sure there's gotta be a Pumpkin Spice Pop Tart and Pumpkin Spice Yogurt brand out there somewhere.

It's too much #PSL. There are room fresheners, marshmallows, almonds, and smoothies.

It goes on and on and on. It's too much.

According to BuzzFeed, here's where it ends...there will be no pumpkin spice toilet paper! No way no how.

Are you a fan? What's your experience? JIM

Friday, October 2

Lessons Learned

As a marketer, I've always loved the concept of "lessons learned." There's something refreshing about trying to understand what you've accomplished and why. And why not!

In my latest Entrepreneur article, I turn the concept of lessons learned toward balancing work and family.

Give it a read here if you'd like.

What's your experience?  JIM

Thursday, October 1

Coffee-Mate In The Buff

I'm writing this post today not because it's breakthrough marketing and not because it's breaking news...it's just kinda fun. I'm a little tired today, and I just need a simple little smile to get my creative juices flowing. :)

To get some attention for it's coffee creamer Coffee-Mate Natural Bliss, Nestle decided to draw a little attention to the fact that the product is all natural. So it took over a coffee shop in New York and staffed it with baristas that were all in the buff. Body paint, actually, but nude otherwise. They also included some customers in the raw as well.

Has this kind of "sex sells" and "body art" been done before? Absolutely. But it's still fun watching people and it's still fun seeing the creativity in the artwork from a biker to a guy in a shirt and tie to the two baristas behind the bar.

The body art is really well done, no surprise there.

But what was even more interesting? Many of the New Yorkers were more surprised that the coffee was free that day than surprised that the folks were nude.

Gotta love New York. And for what it's worth, I've tried the product many times and it's quite good. Especially the vanilla. :)

What's your experience? JIM.