Thursday, October 27

Market Like You Give a Damn

I've been at the Holmes Global PR Summit this week, it was the fifth year for the Summit and it gets better every year! I love the theme and hashtag...@PRovoke16!

As an agency, we really enjoy participating and I personally find it exhilarating to be around our industry's finest. So inspiring.

This year for our contribution, we tackled the topic of Building Human Brands and our guest was author Afdhel Aziz who just released his book Good is the New Cool, Market Like You Give a Damn.

Market Like You Give A Damn. BTW, that is exactly what makes you (as a brand) human.

Afdhel has turned CSR on its head...with a call to action to make sure that as marketers we don't just advertise but we solve a problem. Intriguing and inspiring at the same time.

The question is...what problem? Epic? Everyday? Politically polarizing? Socially risky?

Your brand must be the judge on this question, based on your brand values, offering, and consumer desires.

We talked about Citi-Bikes, Facebook, Kenneth Cole, Skittles, Target, the NBA, and Coca-Cola among other great brands doing great work in this space.

Here's our session, if you'd like to take a look, and learn some more. Click here.

Think about... how can you market like you give a damn? What problem can you solve? What's your experience? JIM

Wednesday, October 26

Bud Light - With Your Team

There is no question that sports and music are two of the most unifying forces on the planet. They entertain us, they bring us together, and they give us a common bond.

Coca-Cola knows this...which is why it put song lyrics on its bottles and cans.

Well I guess Bud Light knows it too...which is why it's putting sports team on its bottles and cans.

Makes perfect sense when you think about one of the biggest drinking occasions...sports events. It's going to make inventory management interesting, I am sure, but I'm also sure they have figured out a local inventory schematic that gives the home team advantage!

Very cool. What's your experience?  JIM

Tuesday, October 25

Lego Shopping Bag

In my first marketing book, The Experience Effect, I wrote about the power of building a consistent and engaging brand experience across all marketing touchpoints. All touchpoints. From the website to the social channels to the pillows in the waiting room at the company headquarters. All touchpoints.

Here's a brand that gets my point:  Lego. Even the brand's shopping bags reinforce the brand. And the brand's shopping experience at brick and mortar (which is fabulous, by the way).

If I saw someone walking down the street with that bag, it would make me want to run and go buy. Exactly.

What's your experience? JIM

Sunday, October 23

Those Aren't Your Kids

I wrote this blog post for a way of showing that there are all kinds of parenting, and we shouldn't deny anyone the respect of being a great parent.

Click here to give it a read.

What's your experience?  JIM

PS - If you want to check out my new book on my journey as a father, click here. Thanks!