Friday, August 17

Pizza Patio

Canadian pizza chain Boston Pizza just did something incredibly clever with something we all know about but never paid much attention to ... that little plastic "thing" that comes in the pizza box that prevents the top of the box from crashing in on your pizza while it's being delivered. What do you call that thing? Why did it take me so many words to describe it?!?

Evidently "patio season" is a big Canadian "thing" during the summer. Canadians love spending time on their patios.

Well Boston Pizza took that pizza box "thing" and turned it into a mini "Pizza Patio" to draw attention to its pizza delivery that you can enjoy, you guessed it, on your patio!

I mean really, what's not to love? Just one little piece of making the brand experience just a little bit richer!

What's your experience? JIM.

Thursday, August 16

Annie's is More Than Just Food...It's a Brand

Have you ever heard of the brand Annie's Homegrown? It's a line of "real and organic" foods made with "simple ingredients." Foods like yogurts, mac and cheese, and little snacks.

I talk (and teach) all the time about how the only way a product can transform into a brand is if it creates an emotional benefit that turns into a bond with consumers. Simple for me to type, easy for you to read, but difficult for us marketers to do.

This is exactly what the Annie's brand does in this new video...

See how Annie's turns dads into super sleepover savers! And how Annie's has snacks that fill living room forts full of flavor, has crunchy snacks that melt mid-afternoon meltdowns, and has crispy snacks that turn lunchtime sharers into lunchroom heroes.

Emotional benefits! That's a whole lot for food, which is why Annie's is more than just food.

And btw, thanks for the great portrayal of dads!

What's your experience? JIM.

Monday, August 13

Male Cheerleaders for the NFL

This coming football season, we will see two NFL football teams (Los Angeles Rams and New Orleans Saints) add male cheerleaders to their squads.


For perspective, the first organized form of cheerleading started at Princeton University with an all male squad (thank you Wikipedia) in 1877. That's likely because there were only men at the university back then, as the school didn't go co-ed until 1969. When I went to Cornell in the early 1980's, I seriously thought about trying out for the then co-ed squad myself! Not sure I would have made it though!

All sorts of sports teams and cheerleading sports competitions have both men and women.

So the notion that NFL cheerleaders (or any cheerleaders) have to only be women (or have to only be men for that matter) is as outdated as it is inaccurate as it is obsolete. Cheerleading is an amazing sport, and the stage should be open to all.

I simply can't believe that it took this long!

Go team! What's your experience? JIM.

Sunday, August 12

So Tell Me About Yourself

I wrote an article for Entrepreneur about conducting job interviews. There's one question I always use when talking to candidates that helps me make a good decision about who I'm thinking about adding to the team.

Wanna know what it is? Click here to give it a read.

What's your experience? JIM