Thursday, May 26

Fun For The Whole Family

Good marketing is about good targeting...picking the right audience, getting to know them really well, and then connecting with them in their lives.

Good marketing means not being everything to everyone.

Which is why "fun for the whole family" doesn't apply.

Click here to read my latest article at Entrepreneur, where I explain why.

What's your experience?  JIM.


Wednesday, May 25

Dead Pool - Cancer Sucks


I finally got a chance to watch Dead Pool on a flight to Asia recently. Flight time is the only time I get to catch up on pop culture these days!

I'd been looking forward to seeing the movie mostly because it seemed like it was going to be different...not your typical action-adventure super-hero kinda movie. And Ryan Reynolds certainly seems to be in his sweet spot right now.

I was right.

But I had no idea how sophisticated the humor would be. Loved that part. But what struck me more than anything was the plot line around cancer, and surviving cancer, and dealing with the side effects of cancer. I didn't know any of that going in.

Cancer sucks. Almost all of us know this to be true because most of us have faced it personally either with our own bodies or those of a loved one. Cancer sucks. I've also worked on many an oncology drug/treatment in my professional life as well. Cancer sucks.

I was amazed how they treated the topic in an action-adventure super-hero movie. Not sure if it's the first time ever done, but it was done well IMHO. And it gave us another way to connect with the character and to have the movie resonate on some level to our own lives.

Even super-heroes have to deal with cancer.

Well done.

What's your experience?  JIM.

Tuesday, May 24

Pride in the US Young Lions

The U.S. delegation for the Cannes Young Lions contest is getting announced this week. How exciting! During the judging, I was amazed at the level of preparedness and presentation....and a few other things too.

So I wanted to capture my thoughts on our agency's blog...Click here to give it a read.

What's your experience?  JIM

Monday, May 23

The Evolution of Justin Beiber

Never really thought I'd be caught writing about Justin Beiber...but I do say that anything and everything can be a brand. Including Justin Beiber.

So here's an article from CNBC about Mr. Beiber, and the evolution of his brand. I helped contribute to the thinking, which was actually a lot of fun.

Click here to give it a read.

What's your experience? JIM.