Wednesday, October 1

Biggest Marketing Moments of 2014

My students in my NYU class have homework every week, no surprise.

This week's assignment was to outline what they consider to be the biggest marketing moment so far this year.

I have to admit I was surprised at some of the submissions.

Sure, I anticipated seeing Ellen's selfie from the Oscars.  Check.

I figured someone who say the iPhone 6 Launch.  Check.

Share a Coke was sure to make the list.  Check.

No surprises there.

ISIS use of social media?  Do explain, please ... it changed many of the social media outlets' policies regarding monitoring of posts and censoring.  That's big.

Apple hiring former CEO of Burberry.  It signaled a focus on accessories and pop culture.

FIFA and the US Soccer Team.  Some say it changed the face of soccer in the US forever, giving it a face and an audience.

So much fun!  I say it all the time:  I learn more from the students then they learn from me.

What would be your pick for the biggest marketing moment so far this year?  What's your experience?  JIM

Monday, September 29

Outlining Your "Because"

I'm continuing my Entrepreneur series on positioning, with a look at how product attributes can make a brand unique.

Click here if you'd like to give it a read.

What makes you unique ... what's your experience?  JIM.

KLM Lost & Found

The airline industry is a interesting business to watch from a marketing perspective ... all the brands fight it out to differentiate themselves, but few succeed quite honestly.  There are the fare wars, the safety video wars, the luggage wars ... they each try to one-up the other in an effort to engage consumers.

Now along comes KLM with a masterful attempt.  I'm not sure how far it'll go or how great of an impact it will have on their sales, but it's very insightful.

Losing stuff while traveling is a huge inconvenience and a major source of stress from the moment you realize you've left something behind.

I just lost my smart phone the other day (although luckily it was quickly retrieved), and I went into panic mode.  Thankfully I had it password protected.  

So to have man's best friend do a search and return is just a wonderful feel-good, making us feel good about the airline.  Give this video a watch:


Totally makes me feel differently about KLM, an airline that I honestly didn't have on my radar but now I have great admiration for the brand.

What's your experience?  JIM.

Friday, September 26

Riding "The Ice Bucket Challenge"


PRWeek asked me to provide my point of view on the recent phenomenon "The Ice Bucket Challenge," in a point-counter-point style column they have called "Gloves Off."

You know I love talking and writing about marketing so of course I said "yes."  Actually I ended up saying "no."

Give a click here to see what I mean.

What's your experience?  JIM.