Tuesday, November 21

Cigna - TV Doctors of America

Cute video here from Cigna...infamous television doctors who are banding together with Cigna to prompt us to go see our real doctors...and get a physical exam.

And it seems to be a campaign...

Makes sense from an insurance company...preventative care will cut costs. Makes sense to use these particular actors because then the message just might break through.

Clever! What's your experience? JIM

Sunday, November 19

Honey Birdette’s Office Party Video

In a move that the CEO continues to defend, Australian lingerie brand Honey Birdette released a new video on Instagram that was met with immediate cries of being “tone deaf” amid the non-stop outings of sexually inappropriate behavior and sexual harassment we are facing now every day.

The video is called “Office Party,” and I must say that (without commenting on the actual content) the timing seems a bit off, shall we say, in and of itself.

I don’t personally feel the need to weigh in here although I do have my own personal views on the topic as an agency CEO myself and a father who has a daughter entering the work force now. If “empowerment” is the CEO’s goal, I personally think there are better ways to get there. 

Ultimately, consumers can decide if this piece of marketing is indeed “empowering” as the CEO claims, or if it is encouraging an environment of inappropriate behaviors. Consumers indeed will judge with their social voices and their wallets. And I believe that they already have.

What do you think? What’s your experience? JIM

Thursday, November 16

Delta - Hi Ho It’s Off to Work We Go


I absolutely adore this new video from Delta airlines...and I’ll admit that it’s probably because it is speaking directly to me. I am THE target here, which is why I relate to it so much. This IS my life.

I’m a crazy early riser. Always have been. It’s how I get it all done. And I’m a crazy frequent flyer. Have been for the past six years, ever since the kids went off to college. It’s how I get it all done.

Which is why this is my favorite quote of the entire video...”The ones who truly change the world are the ones who can’t wait to get out in it.”

Fits perfectly with their tagline "Keep Climbing." I will!

My aspiration! What’s your experience? JIM

Don't Let Your Butt Dominate Your Brain

“Don’t let your butt dominate your brain.” It’s a very smart saying from the Chinese culture that I recently learned about from a speaker at a conference. It really got me thinking.

So I wrote about it for EntrepreneurClick here to give it a read.

Don’t let your butt dominate your brain! Say what?  What’s your experience? JIM.