Monday, June 18

Wawa's Secret Menu - June 2018


For the month of June, maybe for Pride Month but I'm not sure, Wawa has a special "secret" menu accessible through the instore kiosks. This isn't the first time that Wawa has done a secret menu, but it might just be its most colorful.

The centerpiece of the secret menu is a rainbow bagel...


And a rainbow selection of beverages...


If you're not familiar with the brand, Wawa is a chain of convenience stores based out of Philadelphia that serve the Atlantic region of the US. As someone who lived in Bucks County, PA for a number of years, Wawa was on my personal list of (almost) daily brands. I'm was a loyal fan at the time.

The secret menu makes loyalty even better...and more fun...and this time around certainly more colorful. Whether it's for Pride Month or not.

What's your experience? JIM.

IHOb

The International House of Pancakes had a fun week last week.

In what could easily be the marketing stunt of the year, the brand changed its name from IHOP to IHOb...changing the "P" to a "b" to promote its new line of burgers.

It's generally always been marketing 101 to never mess with your brand name or logo, so changing to IHOb turned out to be a great way to attract attention. The brand did indeed got a lot of attention from fans and competitors alike.



Twitter was exploding! I can't tell you how many people wrote to me to see if it was fake news or a joke or a permanent name change. Lots of people were clicking in to see what's what, and the news coverage was everywhere.

IHOb is everything! The mystery of it all made it all that more newsworthy.

I do know one thing...it got a lot of people talking about IHOP. Or IHOb rather. Now we all know that you can get a good burger there too.


CNN reports that it is in fact a temporary promotion, but given its day-one success I'm going to bet that we'll be hearing about IHOb all summer long.

What's your experience? JIM.

Friday, June 15

Free Magnum Pride Bar


Magnum, as in the ice cream bar, is offering a limited edition Pride Bar in conjunction with GLAAD all during Pride Week in New York City (which is the last week in June 2018). And on Wednesday that week, the Pride Bars will be free! Well, actually, customers can get them for free OR donate the purchase price to GLAAD.

Well done. I know I say this a lot, but I just can't say it enough. We never saw this kind of brand support for Gay Pride back when I was young and coming out. I know it's just an ice cream bar, but it would have made a world of difference back in the day for me. And I know it makes a world of difference for people today.

So yes, it's an ice cream bar. And a pretty powerful one at that!

What's your experience? JIM

Thursday, June 14

Dove Men+Care #DearFutureDads


In honor of Father's Day 2018, Dove Men+Care is showing that it cares about fathers once again. And this time the brand is putting more resources behind that care.

In a new film called #DearFutureDads, Dove Men+Care showcases various dads talking about the bonding experiences they've had with their children. It's touching and inspirational...and soothing all at the same time...


"I might need a second." 

Thank you Dove Men+Care for showing fathers of all types. We come in lots of forms, but we all universally share the love we have for our children and the need to spend time with them.

Of course we all know that "bonding" doesn't happen without time and commitment. So Dove Men+Care is putting resources together to champion Paternity Leave for fathers all over the country.

We already know that today's dad wants to be involved, and the brand's research confirmed this: close to 70% of dads are willing to change jobs to spend time with their children in the early weeks and months of their children's lives.

I, for one, changed my job when I needed to take care of my children. Back when my children were young, I too was a primary caregiver. It was nearly impossible to balance work with family, so I had to make a lot of changes. And there was no help around...no role models, no resources, no inspiration, nothing.

Well now, clearly, there is a lot more of all of that. Dads want to be active parents, and it's awesome to see a brand helping to make that happen.

Thank you, Dove Men+Care. For this and all of your support for fathers. You do a lot and we appreciate it.

What's your experience? JIM