Friday, May 25

Audi #FutureFamilies

I'm a regular contributor to the community Gays with Kids, where I comment on positive portraits of gay fathers in marketing.

Here's the latest from Audi...a bit of a gift in my opinion.

Click here to check it out.

What's your experience? JIM.

Thursday, May 24

Schweppes and The Dress for Respect

Schweppes in Brazil ran a little social experiment to shed a little light on sexual inappropriateness. Social sexual inappropriateness. Social sexual inappropriateness in night clubs. Social sexual inappropriateness in night clubs where Schweppes is often served.

Fact: 86% of women in Brazil say that they have been sexually harassed in nightclubs. Not good.

So Schweppes outfitted three women one night with dresses that would record every time they were touched and sent them out into the clubs. They were touched an average of 40 times per hour!

It's called "The Dress for Respect."

The brand then turned the data into a video, as a not-so-subtle reminder to respect. Respect. Good.

Here's the video, and even if you don't speak the language you can still figure out what's going on. Universal.

Clearly not enough to turn around a cultural situation that's been going on for decades, but certainly a small step forward in building awareness and a good example of a brand stepping up to the plate in its own way.

What's your experience? JIM

Wednesday, May 23

Uber is Moving Forward

Much like Facebook's recent video play "Here Together," Uber recently launched a new video message talking about how the company (and brand) is moving forward from the issues that has plagued the car service.

Unlike the Facebook video, however, here we see and hear the new Uber CEO up close and personal. Which I personally feel is much more effective.

He talks about how he's been on a listening tour with drivers and riders, and about how he's making changes in what is now "Uber's next chapter." He's committing to "always do the right thing" and to fixing what ever has been done that hasn't been done right.

Smart move from a new CEO who is in a turn-around situation. Transparency, consciousness, responsibility. And it appears that he's also taking action, Traits you want in an organization's leadership. A great "voice" for the brand IMHO.

Now the actions just have to take effect, which is no small feat for sure.

What's your experience? JIM.

Monday, May 21

A Keg of Rose Wine!

Yes, you read that right...a KEG of rose wine. From Bridge Lane Wineries out on Long Island, New York.

Now I have been drinking rose all year long, long before it was ever in vogue to do "rose all day." But we never had this...first it was a box of rose, then a can or rose, and now a keg of rose. One keg contains 26 bottles of rose.

That's a lot of rose, even for me! Imagine the reduced recycling!

"Hip, Hip, Rose," as Bridge Lane says.

Probably not for your average frat party, but then again who knows!

What's your experience? JIM