Saturday, December 15

"Rang Tan" from Iceland with Greenpeace


Believe it or not, this video from the country of Iceland along with Greenpeace was banned from some media channels for being too "political." Oh my. Which of course, probably turned out to be a blessing because more people viewed it as a result. 30 million people. Me included. And here I am writing about it! Take a look:


I'm going to let it speak for itself, it's that good IMHO.

What's your experience? JIM.

Friday, December 14

Patagonia Donates Its Tax Savings


Patagonia has had a long held a firm commitment to saving public lands, to environmentalism, and to conservationism. And the brand has long put its money where its mouth is, including joining a lawsuit against the Trump Administration for its policies concerning public lands.

And it's doing it again.

Patagonia's CEO, Rose Marcario, recently pledged that the money that the company is saving from President Trump's tax cuts will go directly to nonprofit groups that support conservation and climate control. To the tune of $10million.

Whether you agree with the position or not, this is a brand staying true to its values, commitments, and equity. Over and over again. And, by the way, staying true to its consumers as well.

What's your experience? JIM

Thursday, December 13

Bonobos Holiday Catalog 2018


Bonobos (as in the men's fashion brand) released their 2018 Holiday Catalog featuring men in all kinds of relationships from husbands to fathers to team mates to brothers.

"Celebrate Every Kind of Family." Here's the concept, from the brand:


"For many of us, the notion of family and being a family man has grown into something more. There’s the conventional idea, of course, but there’s also the family you choose. It could be made up of anybody — friends, colleagues, teammates, drinking buddies, or bridge partners, as long as they’ve got your back. There are many ways to be a family man, and each of them fit."

The best part for me? Aside from the amazing shot of a dad with his daughter ... the cover shows a couple in a same-sex relationship, thank you very much, presumably representing the "husband" aspect of relationships. But there's more.

This same-sex couple is later featured in the catalog with the full story of their relationship, as are other men as well. And this gay couple is positioned as "Long Haulers" because they've been together for 14 years. Amazing. Not sure we've ever seen gay men positioned as "Long Haulers," so it's nice to see that the old stereotypes are not represented here.


As a "Long Hauler" myself, I take great inspiration from their story and this catalog. And I'd like to thank Bonobos for resisting the cliches and truly representing real men in all kinds of relationships.

What's your experience? JIM.


Wednesday, December 12

Twitter #NotARetailStore


UK retailer John Lewis has made famous its annual holiday advertising. UK folks and folks all around the world look forward to the debut every holiday season.

But not John Lewis, a not-as-famous US citizen. Every year his social media feed fills up with comments about the advertising, obviously directed to the wrong John Lewis.

In a very funny twist of story, Twitter (in the UK) decided to make a holiday story out of THAT John Lewis with #NotARetailStore, paying homage to his bio on his Twitter handle.



Quite brilliant. A bit of an inside joke, but that makes it all the better.

Happy Holidays! What's your experience? JIM.