Friday, June 24

JCPenney #HereIAm

"Would my life be better if I were thinner?"

I talk all the time about how proud I am of the work that comes out of my alma mater Johnson & Johnson. When I see the incredible marketing coming from Tylenol, Clean & Clear, and Johnson's Baby I just beam with delight. These brands inspire us and reflect current pop culture attitudes and behaviors.

But there's another alma mater of mine that I rarely mention, and they've just outdone themselves in the marketing department.

JCPenney.

JCP was my first job in high school. I worked for years in the catalog department and then in the men's department. I learned so much and made so many amazing friends.

So you can imagine my delight when I saw this piece of film, presumably for their clothing line, but aiming for something so much more important than selling.




The message is inspiring...and really got me thinking about how we perceive each other and how we accept each other. The brands use of influencers, from a marketing perspective, is brilliant...showcasing their talents and successes to make us realize that size and physical appearance is irrelevant.

"Would my life be better if I were thinner? ... NO! But it would be better if I wasn't treated so poorly because I'm not."

Wow. #HereIAm

What's your experience? JIM

Thursday, June 23

#LegoDad


Lego certainly isn't the first brand to celebrate dads...seems to be SOP for current brands to recognize that the role of dad has changed. I for one couldn't be happier as a dad and as a marketer.

As I always say, marketing both reflects and inspires pop culture. So featuring dads as they really care for their kids only helps us all. Inspiring and recognizing each other helps us all.

So while they aren't the first, I have to say Lego has done a kick-ass job of portraying dad and creating content for dad and showcasing a community of dads. It's not just a one-off, it's an entire platform. And it's very well done.

Let's start with Lego.com/dad. Check it out. So inspiring and so real. Filled with video content on how dad can use Lego to create moments with the kids. And then post after post of dads who have
done just that.

And then this film inspires it all...made me smile and think back to when my kids were that age. Dads were portrayed as bumbly-fumbly fools who could only be trusted to babysit for an afternoon at best. Done are those days. Thanks to the many brands, including Lego, to prove it and to celebrate it.


Friends For Life...indeed! #LegoDad

Bravo! What's your experience?  JIM

Wednesday, June 22

We Still Need Stonewall

In honor of Pride Month, I wrote this blog post about Stonewall for Gays with Kids. We need it now as much as ever.

Click here to give it a read. Celebrate with Pride!

What's your experience? JIM

Friday, June 17

If

Let's drop "if" from our vocabulary, shall we? I can explain...here in my Entrepreneur article. Click here to give it a read.

What's your experience?  JIM