Wednesday, November 4

Advertising vs. Consumer


If you've got a couple minutes to watch this video on YouTube, you've got to check it out.

Great representation of the fall of advertising as we know it, and then ultimately a signal for how we should be thinking about marketing and communications in our new world.

Now I'm not one of those people who thinks that advertising is dead. But our old ways of developing creative ideas and of selecting media certainly is. We need to build experiences for our consumers that engage them, on their terms, when and where we can add value to their lives.

Click on this link or paste it into your browser window: http://www.youtube.com/watch?v=heSudg-tfIk
(thanks to Vanessa for the link!)

What's your experience? Jim.

1 comment:

  1. That's a very funny video. Reflective of advertisers/agencies thinking you understand consumers from a few focus groups and a quantitative survey. Advertising needs to figure a way to marry old and new technology, while doing a better job of understanding consumers in this very uncertain time at a deeper level to make meaningful connections. It's the most challenging time for the business, and with a lot of the most talented people being cut due to budget constraints, there are very few agencies capable of delivering on these challenges. No easy answers other than getting the best people to really dig in without taking the path of least resistance.

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