Monday, December 28
It all started with Black Friday with the "friend" discounts on Facebook, and the "tweets" on Twitter announcing items of the day. And then Cyber Monday took off with the biggest day in e-commerce history, and it's been an "e-holiday" ever since.
It seems like this year was the tipping point. Sure e-commerce has been growing steadily year after year. But to my eye, this year topped the scales because of social media. Everything is online and interconnected and it's amazing. I didn't step one foot in a shopping mall, and I am proud to say it! But I did share an awful lot with my friends online.
Even Christmas cards went the way of "e". I got far more e-greetings than traditional snail mail cards for the first time ever.
My biggest surprise of the holiday season? Sales of e-books. I didn't buy any myself but I just read that sales of e-books surpassed sales of regular books this holiday season. It doesn't surprise me that the early adopters are latching on. What does surprise me though is how fast e-books are going mass. The first holiday season and they are already in the lead. That's pretty amazing when you think about it.
I also just got word that my new book, "The Experience Effect", will go right to e-books in May.
It was indeed a wonderful, white Christmas, with everything "e"!
What's your experience? Jim.