Wednesday, December 16

People of Walmart

I hesitate to even write this post because I don't want you to get the wrong idea. I don't want you to think I'm being mean spirited in any way. But I just have to share.

One of my new clients here at the agency told me about this website called It literally contains picture after picture of Walmart shoppers. The shots are a riot, with a complete cast of characters, one more animated than the next.

As fun as they are to look at, there really is a marketing point to make here. These are our consumers! It's easy for those of us in marketing to lose sight of just who we market to. These are the folks, among others, who shop the shelves every day, making choices about our brands. Either ruling them into their lives, or ruling them out.

It's a diverse bunch, and is a great reminder. Check it out!

What's your experience? Jim.

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