Tuesday, January 19

Chrysler and The Golden Globes


I feel like US car companies just might be starting to get their act together. Or at least one of them (there are not that many left!)

As consumers, we don't care anymore about seeing cars driving up mountains or swerving effortlessly in the rain. We know you can do that, you've been telling us that for years now.

We care about our cars being fuel/emissions efficient and we care about our cars having the features we need, particularly inside.

So when I saw what Chrysler did with The Golden Globes, I said to myself .... hmmmmm, someone is starting to get it.

Chrysler turned what is otherwise an over-the-top, indulgent, self-serving, fashion show (yes I watch it, but it's a guilty pleasure) into something meaningful and relevant to what is happening in the world right now.

Someone pop open one of those perfectly placed bottles of Moet.

Featuring their new eco-friendly models, Chrysler joined forces with Dick Clark Productions and several participating celebrities to donate cars to charities, including a specific effort for Haiti. 300 celebrities signed a new car on the red carpet that was then raffled off to send money directly to Haiti by the Chrysler CEO himself. And then later on in the broadcast, Chrysler unveiled a new advertising campaign tied to the nominated movies, each highlighting design features of the new eco-friendly cars.

The coolest design part .... the interiors are made with recycled parts.

You can get all the details here: http://www.redorbit.com/news/business/1810259/the_chrysler_brand_joins_forces_with_the_67th_annual_golden/

It just makes me so happy to see an American car company thinking outside of the "road test" box. It's not about speed, it's about design, the environment, and doing what's right for the world.

Go get 'em, Chrysler. You just might see me in a showroom soon.

What's your experience? Jim.

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