Thursday, January 7

Jennifer Lopez's Product Placement?


Is this incredible product placement or just fashion meets pop music?

The new single from Jennifer Lopez, that is. "Throwing On My Louboutins"

Louboutins (lou-batons) are arguably the hottest shoes on the market right now.

The new song is a modern day version of "These Boots Were Made For Walking", only
branded. 45 times to be exact, on just the radio single alone. Imagine the remix!

This is not the first brand name to appear in a song. Bruce Springsteen and Aretha Franklin have each sung about Cadillacs. Coke and Budweiser have gotten many a mention through the years. As has Chanel.

But rarely right in the title and as the premise of the song.

I found no evidence that this was a paid placement by any means. Although the shoes do make quite the appearance in the music video. I think it's just JLo being JLo.

Two problems though.

First of all, I don't think the targetting is right. With a price range of $500 to $5,000, I doubt that JLo's audience is buying these shoes, but I may be wrong.

Secondly, sadly, she got more attention for her now infamous "fall" while performing the song on the AMA's last month then she did for the song itself. Or for the shoes for that matter.

Of course, here I am writing about it!!!

Is this incredible product placement or just fashion meets pop music? What's your experience? Jim.

2 comments:

  1. There are 666 rock/pop songs containing brand name mentions. These shoes are way out of my price range and evidently she has mispronounced the name - Susan Nicholas would know on both counts: French & high end fashion :) Beverly T

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