Monday, January 11

Weekly Resolution 1/11/10


I am a big believer that marketing is marketing. No matter the brand,
the category, the business, or the consumer, a really good marketer
can step right in and dissect the situation.

Marketing is a mind set, a process, and a way of thinking that can be
applied to almost any category. But to get really good at it, you need
to practice a lot and participate in a lot of marketing situations.

Even now I learn something new with every category and every brand
experience I develop. It's the best part about marketing.

So my resolution this week is to continue learning new categories. To
be exposed to new situations that I need to figure out. And to keep
learning new business dynamics every step of the way.

I have recently had that opportunity many times and I plan to continue!

What's your experience? Jim.


  1. Have you worked in the special education market?

  2. I agree, Jim. Variety is the spice of, marketing.

  3. I have worked in the special education market .... I did a bunch of work for Cure Autism Now. Very rewarding. Jim.

  4. Jim,
    I think you're right on. Chartering into new categories is not only interesting but it brings a new set of challenges that will help to develop better branding. I love the opportunity to shape awareness of a niche category!