LEARN A NEW CATEGORY
I am a big believer that marketing is marketing. No matter the brand,
the category, the business, or the consumer, a really good marketer
can step right in and dissect the situation.
Marketing is a mind set, a process, and a way of thinking that can be
applied to almost any category. But to get really good at it, you need
to practice a lot and participate in a lot of marketing situations.
Even now I learn something new with every category and every brand
experience I develop. It's the best part about marketing.
So my resolution this week is to continue learning new categories. To
be exposed to new situations that I need to figure out. And to keep
learning new business dynamics every step of the way.
I have recently had that opportunity many times and I plan to continue!
What's your experience? Jim.
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Have you worked in the special education market?
ReplyDeleteI agree, Jim. Variety is the spice of life...er, marketing.
ReplyDeleteI have worked in the special education market .... I did a bunch of work for Cure Autism Now. Very rewarding. Jim.
ReplyDeleteJim,
ReplyDeleteI think you're right on. Chartering into new categories is not only interesting but it brings a new set of challenges that will help to develop better branding. I love the opportunity to shape awareness of a niche category!