Friday, February 26

The Google Doodle


I heart the Google Doodle. It's just so fun and festive, it makes me smile.

What's the Google Doodle? It's the Google logo that appears on the brand's home page that from time to time features a special theme. Every day the past few weeks the Google Doodle has celebrated winter sports as part of the Olympics. At Halloween, the Doodle had pumpkins and ghosts.

The first Google Doodle was in 1998, hard to believe that Google has been around that long. Did you know that the brand was first called "BackRub"?

It's even in Wikipedia: http://en.wikipedia.org/wiki/Google_Doodle#Google_Doodle -- you can find all about its "history" (if you can call it that), designers, and themes. As of January, there are 712 Google Doodles in the gallery.

The brand holds contests with kids to design new Google Doodles -- Doodle 4 Google. We've even submitted proposals on behalf of our clients to design a Google Doodle as part of special causes. I'm dying to do one with a Poodle - The Google Doodle Poodle.

Told you it's fun and festive!

Yahoo does something very similar, but I couldn't find out what they call it. I think the Yahoo versions are even more complex with colors and animation. Great fun.

What's the point? I say "Why Not!" We all visit these websites almost every day of our lives. Have a little fun and smile. It's part of the brand experience.

Tootles. (sorry)

What's your experience? Jim.

2 comments:

  1. Funny that CNN wrote an article today about this very same topic! http://tinyurl.com/ygmqqce

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  2. Google Doodles, so that's what they call them! I've always found them charming; they remind me of the many alternative 'running to the couch' sequences on The Simpsons.

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