Wednesday, February 24

Practicing What I Preach


My new marketing book will be out in just a couple months, and I finally feel like it's really happening. It's a long journey to publish a book, but I have enjoyed every step of the way. Can't wait for it to hit the shelves in May.

We are in the process of putting together the rest of the elements, and I sometimes worry about the "shoemaker's shoes" syndrome. We are getting there though! Marketing is a team sport, and I have an awesome team at my agency helping me out.

So today we debut a new look for my blog (which you are viewing right now!) and my Twitter page (www.twitter.com/jimjosephexp). Coming soon is the website, we are just putting the finishing touches to it.

My goal is to provide a forum to discuss great marketing - brands that are crafting experiences for their consumers, and hopefully achieving strong business results in the process. I love all the commentary that comes back, making the experience so much more rich.

I promise to keep my shoes shined.

What's your experience? Jim

1 comment:

  1. Congrats Jim--this looks great. USA networks has done a great job with their White Collar/Thomas Pink events--creating an experience of their brand and connecting with their core audience. Not clear how they're measuring results but they are certainly getting traction in terms of mentions. Look forward to reading your new book!

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