Monday, February 22

Weekly Resolution 2/22/10


I've said it many times - I am not one of those marketers who says that television is dead. It may be changing, but it's not dead.

I love watching television. Sure my behavior has changed a lot and sometimes now it's more on-demand or on HULU, but I still love watching television. The Real Housewives, Ugly Betty, Modern Family - just a few of my staples these days. Helps me to relax and escape the world. It's mostly a guilty pleasure, but a pleasure nonetheless.

I'm not alone. The economy is keeping cocooning alive and television is a major part of it. Viewership has remained high, and has recently exploded on some very special occasions. The Golden Globes, The Grammys, The Super Bowl, and even The Olympics have all experienced tremendous ratings growth. I even watched the opening ceremonies of the Olympics this year, first time in a long long time. Helps me feel a part of what's going on in the world, particularly pop culture.

Television isn't dead. Watch and enjoy, I know that I am.

What's your experience? Jim.

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