Tuesday, March 16
Coke's Happiness Machine
You have to check out this video ... it will make you smile and remind you that life should be fun. At least that's what Coca-Cola wants you to feel and I think they succeeded.
For decades, the Coca-Cola brand has stood for being happy. It's the brand equity, and now it's the brand promise too! On the campus of St. John's University, Coca-Cola placed a very unique vending machine in the student center. Although it certainly looked like it would dispense just plain ole' soda, this machine had lots of surprises in store for its customers. The machine dispensed happiness!
Take a look here: http://www.youtube.com/watch?v=_9iCbjXHVG8
It's such a great example of creating buzz through viral marketing. The video received over 700,000 hits within the first 24 hours! The participants certainly got a brand experience like no other, but so did all of us who have the pleasure of watching the video which is continuing its viral spread.
A real example of a brand living up to its brand promise -- spreading happiness. Where will happiness strike next?
What's your experience? Jim.