Wednesday, March 31

CW Philly Morning News


I just did my first television segment tied to my new book "The Experience Effect" and as President of Lippe Taylor Brand Communications. It was on the local Philadelphia CW - CBS morning news this morning.

The topics are personal branding, and I actually did two different segments. The first segment is on people looking for work, interviewing to land the perfect job. The second segment is on entrepreneurs, looking to build their own business.

In both cases, I talked about how you need to transcend yourself as a person and become a brand. Know who you are and what you want. Know your audience and what they want. Match them and then brand it -- look and sound the part that is uniquely you.

Sounds simple, I know, but the devil is in the details and in actually getting it done. But the basic premise is to take the principles of brand marketing and apply them to you as a person -- to get what you want. Either in a job interview or in an entreprenuerial business.

The segments were really fun to create and the anchors were so easy to work with -- I really enjoyed the time on set. Look, Mom, I'm on tv!

You can view them here: http://cbs3.com/video/?id=100179@kyw.dayport.com One is titled "Marketing Yourself as a Brand" and the other is about "Entrepreneurs".

What's your experience? Jim.

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