Monday, April 12

Embrace Life ...


... Always Wear Your Seatbelt

Every once in awhile a new commercial comes out that for me totally resonates.

There's an incredible mini-film just out from the UK, aimed at convincing all of us to wear our seatbelts in our cars. At this point, I'm not sure why anyone needs to be convinced, quite honestly. But if this extended commercial doesn't do it, I'm not sure what will.

It's one of the most beautiful pieces of film that I have ever seen, with a powerful message that hits you right in the heart.

It's really long for a "commercial" at a minute and a half, and it moves incredibly slowly. There's not a lick of branding, nor a single word spoken, and just one "scene".

The first time I saw it and I kind of figured out what was happening, I literally had tears come to my eyes. Now whenever I see it, the tears immediately start to form. It's that moving.

Haunting, actually. A perfect example of finding the EMOTIONAL reason behind getting consumers to change their behaviors. In this case it's seatbelts, but a similar emotional connection could be made for smoking, weight loss, illegal drugs, or even for taking your prescription drugs. No preaching, no scare tactics, no banging people over the head, just an emotional connection around how a single decision you make can effect the rest of your life and the lives of all your loved ones.

It's moving fast along social media circles, around the world. Take a look at it here: http://www.youtube.com/user/SussexSaferRoads

Holy cow, good stuff.

What's your experience? Jim.

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