Friday, April 2

Vitamin Water Nap


At a time when we're overloaded with drinks to get us going and keep us working .... Red Bull, Jolt, Starbucks, Dunkin' Donuts .... comes a new flavor from Vitamin Water to bring us down. Nap!

Loaded with a cranberry sauce essence and enriched with tryptophan, it's like eating Thanksgiving dinner complete with the afternoon nap. The concept is that it lets you unplug and unwind or as the brand says "saps all the energy you have so you can undo your top button and get a little shut-eye."

First it was "Connect" a few months ago which was the new flavor created by Facebook fans, and now this. I was already a fan, now I'm just more in love. Funny, I discovered the new flavor on Facebook!

True innovation from a brand that just keeps on delivering, unlike anyone else in the category.

Interesting to note that when you type in vitaminwater.com, you are instantly sent to the brand's Facebook fan page, not to their website. Hmmmm .... they certainly must love their 1.3 million fans.

What's your experience? Jim.

4 comments:

  1. I think this was their April Fools' prank yesterday.

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  2. Don't even tell me that I fell for it!!! But it's such a good idea, or am I just a rabid fan of their marketing that I'd fall for anything they do? :)

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  3. Whoops, forgot to sign in before... Even though it was a joke; if a product like this existed, it could take away some serious market share from OTC sleep remedies.

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  4. Ha. That is too funny. I almost fell for it too.

    The interesting thing is there are companies that are actually producing drinks like "nap." I recently came across an article about Drank, "the anti energy drink."


    If you want to read more about Drank, check out this Time Magazine write up: http://www.time.com/time/business/article/0,8599,1898318,00.html


    Have a great Easter weekend,

    Ryan

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