Friday, June 18

Celebrity Apprentice Snapple

I must admit that I fell off the "Apprentice" wagon after the first season. It's a great concept, and a great show, but I truthfully kind of lost interest. No offense meant. So when the first installment of "Celebrity Apprentice" hit, I didn't really pay much attention. Same for the second installment that just finished.

But I was at the deli the other day and something caught my eye. Celebrity Apprentice Snapple! Hmmm. I did a little research and discovered a very clever marketing initiative that is totally worth noting.

As part of their final task, the two remaining contestants from this last season each created a new flavor of Snapple, the proceeds of which go to each of their causes. And in fact the flavors are inspired by their causes.

Holly Robinson Peete created Compassionberry Tea to benefit autism, and Bret Michaels created Trop-a-Rocka Tea for diabetes. Both causes are very near and dear to their hearts. They are available for a limited time only, and I have to say that they are both very good.

I just think it's clever that both brands, Celebrity Apprentice and Snapple, were able to combine forces to create two new products and to do some good in the world.

Gives me a new reason to consider both brands again. Not to mention it put both stars back on the map as well!

What's your experience? Jim

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