Thursday, June 3

NBC 10! Show Philadelphia


Yesterday I did a segment on the NBC 10! Show in Philadelphia as part of my book release. It was a blast, and boy what an adventure.

I didn't know for sure that I would be on until the day before, although it had been in the works for quite awhile. The original plan was to tape a segment that would run next week, just for scheduling.

When I arrived, however, the producer told us that they needed us live, right now! Yikes. So minutes later I found myself sitting on the set in front of the coffee table, ready to be interviewed.

The segment was on personal branding, specifically how to think like a brand when approaching the job market. The target for the show is stay-at-home moms, many of whom are re-entering the workplace. My premise is that if you can package your skills, much like a brand packages its ingredients, and position yourself properly to potential employers, much like a brand positions itself to consumers, then you are more likely to be successful landing a job.

It's the principles of classic marketing applied to the job search. The "personal" Experience Effect if you will!

Shortly after the segment aired, the station posted it on their home page. You can see it here.

I had so much fun, and can't wait to do it again. Thanks to the producers and the interviewers at the NBC 10! Show ... hope to see you soon!

What's your experience? Jim.

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