Friday, August 27

Emmys All A Twitter

This Sunday's Emmy Awards Show promises to be a whole lot more interactive, with the help of Twitter's fan base and celebrity guest list that is more connected than ever before.

E! will certainly be tweeting live from the Red Carpet. It's going to be virtually impossible to keep up with the volume and pace of activity as the celebrities arrive. But it is a blast to see what people are saying, and in many cases to see how the celebrities are responding as well. Many of them are very active on Twitter ... giving us a true insider's look into what they are thinking at that moment. Or at least what they want us to think they are thinking.

This year, there's a new twist during the show. Viewers will be able to directly tweet into the awards show, giving the host (Jimmy Fallon) suggestions on what to say. Like how to introduce the next celebrity presenter.

The hashtag is #imontheemmys -- and throughout the show Jimmy will be reading the tweets and using them as content. It's going to be fascinating to see how he uses the content and with any luck it'll work to keep him fresh for the entire four plus hours!

I personally was a bit skeptical about using Twitter/Facebook while watching a television show. I like to focus, watch, and maybe snack. But just recently I've been participating with live tweets on some of the Bravo shows and I have to say that it's a lot of fun.

It's a lot less "couch potato" in that you have to multi-task and you can't just relax, but it is a lot of fun.

Now as a marketer, it'll be amazing to see how many brands integrate into the action as well. Stay tuned and jump into the game too, but only if you can "handle" it.

What's your experience?

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