Thursday, August 19

Target Fashion Event

I witnessed a WOW moment last night in New York, quite by accident.

Target (the retailer) hosted a huge fashion event to promote its new fall line up, using The Highline park as well as The Standard Hotel in the Meatpacking District of the city. Basically, the brand bought out the entire side of the hotel, 155 rooms, and staged a provocative show using each window -- for all of New York to see and enjoy.

If you are familiar with the hotel, the rooms are quite visible from The Highline, causing quite a stir when the hotel first opened. Last night, Target took full advantage of the view with a spectacular light, dance, and fashion show. The place was packed as the lights moved from room to room, exposing dancers all moving to an original beat, creating a kaleidoscope feel. It was almost hypnotic.

Like fireworks on the 4th of July!

Luckily, the event started with a runway walk down Little West 12th Street so that you could actually see the fashions, and it streamed live on the website.

How did I find out about it? You'll never guess - it's my parents' 75th birthdays and they were in town to celebrate. I put them up at The Standard Hotel -- big mistake. Not that it wasn't fabulous, but it was right in the middle of this fashion extravaganza. Note to self: check the event schedule before booking rooms for family.

What's your experience? Jim

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