Tuesday, August 3

VH-1 Do Something Awards

I can't even tell you how many times I have presented this idea to clients. "Let's put together an awards show to honor people who do charity and community service work."

Maybe I didn't have it fleshed out enough or maybe I just didn't present it very well, but I could not for the life of me get a client to do it.

Enter VH-1 and their "Do Something" awards.

So inspirational, I was in tears at each story -- by the end, I felt like a total schmuck. Here are all of these twenty-somethings that have done more for people in need than I could ever dream of. These people deserve special recognition, and they got it! Right at a time when the world is certainly in need, and charity work (and cause marketing) is in fact at an all time high.

From an awards show perspective, what made this special so special was how celebrities and their work was intertwined with "real" people and their own work, where they have dedicated their lives to help others.

Plus musical entertainment (it is a music channel!). The flow from celebrity to "real" was just so engaging and inspirational. I'm glad that someone has finally done an awards show highlighting the charity work being done by these great people.

So well done. Wish I had thought of it. :) It's still in rotation on VH-1, so be sure to support it.

What's your experience? Jim.


  1. Thanks for the love! You should come by the DoSomething.org offices if you're ever in NYC

  2. I'd love to! I'm based out of NY so just say when! Jim