Tuesday, September 7


With Labor Day behind us, it's "unofficially" the end of summer but it's still not too late to recognize a summertime favorite. If there were such a thing as a marketing hall of fame, then this brand would surely be a charter inductee.

Jell-O. Yes, believe it or not Jell-O is still around. Just saw a new tv commercial over the weekend and noticed a brand new, freshened up logo. The staple of summer is alive and well, with 158 products in its lineup and over 300 million boxes sold in the US each year.

The brand has a rich history that includes spokespeople like Jack Benny and Bill Cosby, and line extensions that include pudding and low calorie sweeteners. The stuff is pretty versatile, with all the flavors and things you can add to it. The recipes are endless. I even made up some strawberry Jell-O yesterday, just for the fun of it. I know I sound like a spokesperson myself, which I clearly am not. I'm just impressed that it has remained vital all these years.

The truth is, that in the one hundred or so year history, not that much has changed on the brand. It is what it is, and pretty much always has been. But it's still thriving -- not so bad to have an easy to make, low cost treat for the kids in this economy. Who doesn't giggle at the jiggle?

J-E-L-L-O. You gotta marvel at its longevity, now with a fresh new logo!

What's your experience? Jim

1 comment:

  1. Charly Rok sent me a comment via email, so I thought I would post it here:

    The Jell-O brand and product is such a heritage brand for Americans, there is a museum outside of Rochester dedicated to everything Jell-O!

    - Charly Rok