The show centers around Cathy, who was just diagnosed with terminal cancer. Rather than just sit back and take it, see decides to change her life as a result. She gets out of her rut and starts to live life the way that she wants. On her terms, with her decisions.
For those of us in marketing, particularly with brands in the healthcare space, there is a lot to be learned by watching this show. If you cut through the Hollywood plot line and the intense character development, you'll see an insight that I have long believed to be true: that people who are dealing with disease states (terminal or otherwise), still have all the other parts of their lives to deal with as well. Cancer is not the only issue for them.
Even if you are dealing with cancer or diabetes or HIV, it's not like everything else stops. You still have to work, take care of your family, eat and exercise everyday, etc. You still have to live your life, albeit altered significantly.
The point here is that even with a disease like cancer, other emotions and needs still exist. So if we want to understand patients and how to add value to their lives, we need to understand them as people, total people, and examine all aspects of what they are going through. Help them deal with their total life. So while it's entertaining to watch Cathy take on this new attitude, it's also a window into how people cope with major setbacks in life and move forward.
"The Big C". It's a big winner.
What's your experience? Jim.