Friday, October 15

Halloween Candy

I had my fill yesterday, literally had my fill of Halloween candy! Milk Duds, Snickers, Kit Kat, Butterfinger - this is the only time of the year that I eat these little goobers, mostly because they are so terrifically bite size that I can't resist. And it's not really even Halloween yet.

I mean really, when else do you ever eat Milk Duds?

Evidently I am not alone. Halloween is the biggest sales season for candy, accounting for about 35% of the total category sales for the year. Just step into a grocery or drug store these days and you'll find that stat very easy to believe. BTW, Halloween is also one of the biggest alcohol consumption holidays as well (probably no surprise there either).

So what's the online chatter this Halloween? Snickers! Turns out that Snickers is the most talked about candy brand online. Hmmm. Most beloved? My personal favorite Butterfinger is generating the most positive sentiments. Folks just love their Butterfinger.

The most polarizing Halloween candy? The classic candy corn (I thought it was just for decoration anyway)!

Interesting stuff. If you'd like to read the little report showing the online "brand passion" index for Halloween candy this year, you can grab it here.

Nobody better lay a finger on my Butterfinger.

What's your experience? Jim.

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