I don't really understand why we let it happen. Sure, free speech, I get that. But why we allow politicians to spend money that they've raised to basically just trash each other - I don't get it.
None of the advertising really sets anyone apart. I don't remember any of the executions and I certainly don't remember what any of the candidates stand for from watching the advertising.
As a marketer, I clearly see how the candidates could be doing so much better. Instead of spending so much effort trashing each other, why not develop a strong positioning for yourself? A reason for being on the ballot and communicate that! Do what the consumer goods do - tell us your benefit and how you will improve our lives. Market yourselves!
I don't get it, and I wish it would stop. It makes me not even want to vote, which I am sure defeats the purpose.
This is Jim Joseph and I approve this blog post.
What's your experience? Jim.