Wednesday, November 10

Coca Cola Couture

There is some pretty amazing packaging design and innovation coming out of Coca-Cola in Europe. Very cool designer-inspired couture collections on aluminum "bottles" that makes it oh-so-fun to sip. I have not seen them here in the US, and trust me I am a diet soda fiend so I would know!

A recent bottle featured Karl Lagerfeld and his signature silhouette, very cool. Previous designs have included works from designers Patricia Field, Matthew Williamson, and Manolo Blahnik.

The latest collection is from Gianfranco Ferre, and features four distinctive designs inspired by his collection of work. Sure, it's frivolous but it's fun. Soda is supposed to be fun and refreshing, and these designs are certainly that!

What's your experience? Jim.

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