The new campaign is called "Get Crackin'", and it features a whole range of "celebrities" showing how they crack open their pistachios. "Celebrities" like Snooki who uses a tanning bed and Charlie Brown and Lucy who kick it like a football in that famous scene.
Who knew that pistachios first of all had a brand at all, and who knew that they could be so much fun? Check out the Facebook page -- to see the commercials and also play a game called crac-man.
What I find interesting is that pistachios in and of themselves are an experience. You have to crack them open to eat them, one at a time, which is part of the enjoyment. The Wonderful brand of pistachios has in turn made a fun experience to go along with the product. Even the packaging is well done. Who knew?
What's your experience? Jim