It's a bold move, let me tell you. The FDA is selecting a range of horrific images to be depicted directly on the cigarette packaging (and in the advertising) showing people who have suffered from the ravages of cigarettes. One version has a visual of a terminal cancer patient with copy that says "cigarettes cause cancer."
You can view some of the proposed images in this article. Warning: its pretty out there. The FDA is currently selecting the images and seeking public comment, with the goal of having 9 different images ready to roll into the market by 2012.
I am not a smoker, and never have been. I have family members and friends who have suffered greatly from cigarettes. I am all for fully communicating the health ramifications of smoking so that consumers are fully aware of what they are getting into. I don't have any data, but I think people are pretty aware of the dangers. The question is will a very bold and graphic reminder every time they dip into a pack help people to stop smoking?
Do we need to go this far? I'm honestly not sure how I feel. On the one hand, I don't want anyone to smoke. But on the other hand, this is a legal consumer product and I'm not sure that the government should go this far in dictating packaging design. Warnings on the effects, sure, but packaging design? Should we do the same with alcohol and firearms?
What's your experience? Jim.