Thursday, September 30
Wednesday, September 29
Tuesday, September 28
Monday, September 27
Friday, September 24
Thursday, September 23
Wednesday, September 22
Tuesday, September 21
Monday, September 20
Friday, September 17
Thursday, September 16
Wednesday, September 15
Tuesday, September 14
Monday, September 13
Friday, September 10
Thursday, September 9
I never thought that my cell phone could make my life so easy and effortless. I also never thought that my world would be run by technology and that my every move would be publicized for all to see 24 hours a day, 7 days a week, thanks to social networking sites like Facebook and Twitter.
Aside from broadcasting our plans through status updates on an hourly basis, did you ever think about what influenced our plans in the first place?
This blog post got me thinking about how much I actually depend on my cell phone. I hate to admit it, but I am totally guilty of relying on my cell phone for everything, and I am embarrassed that I let this small mobile device dictate my choices and in essence, my life.
Wednesday, September 8
A&E premiered its new season of the television show Hoarders on Sunday night. If you are not familiar with the show, it's part of an entire line up of programming that features real people dealing with different aspects of mental illness.
Tuesday, September 7
Friday, September 3
Thursday, September 2
As we get ready to celebrate Labor Day weekend, we have what's become a new "holiday" in fashion circles coming up next week. Fashion's Night Out! What started out as kind of a little promotion to spark sluggish sales, has now turned into an international event of great proportions.
My colleague Kate Sklar reports in.
What's your experience, Kate? Jim.
Make room in your calendar, because VOGUE’s pet project from a couple years back is now a full-fledged fashion holiday. Truthfully, you may not have heard of Fashion’s Night Out (or FNO, as we call it) until now. But pick up the September issue of VOGUE or step out Friday night September 10th in New York, Atlanta, Los Angeles, Dallas (even Lisbon, Tokyo or Madrid), and you won’t be able to miss it.
Born out of the economic downturn a few years back, FNO was created to help drive consumers into stores, to foster commerce, to support struggling designers, and to support AIDS research. What once felt like a private little Manhattan block party (a glass of champagne at Vera Wang, tex mex tastings at Tory Burch) -- is now the toast of towns worldwide.
FNO has become the fashion fiesta of the year and a full on branding free for all. Indeed, clothing stores aren’t the only ones drinking from the FNO fountain. In-store and out-of-store brand activations will be bigger and more brilliant than ever. Forget simple giveaways or played-out goodie bags. Big brand players are thinking outside the swag box, and it has me twittering.
If this doesn’t get you out of the house on a Friday night, I don’t know what will. Here are eight little events that I am certainly looking forward to:
- Get a lift all over the city by Aveda’s fleet of pedicabs. Enjoy a sample while you ride.
- Tango Lessons with the faces of Lancôme at Bloomingdales 59th St.
- Karaoke contest at Kiehl's flagship 3rd Avenue store. Winners every hour. Kiehl's goodies galore.
- Makeup applications by Estee Lauder’s Tom Pecheux followed by photo sessions with Aerin Lauder herself. Then post the shot instantly to your Facebook page at Saks Fifth Avenue.
- Roxy pro-team rider and surf champion Kassia Meador will be hosting an evening at the Quicksilver/Roxy Soho where you’ll have a chance to win a free weekend at Montauk hot spot the Surf Lodge.
- Evan Lysacek will make an appearance at Vera Wang in Soho (since he did win gold in her design).
- Chanel will launch a trio of nail colors Les Khakis Polishes just for FNO, available in store.
- Halle Berry will be signing issues of September VOGUE at the Ralph Lauren Mansion.
Wednesday, September 1
In a previous blog post Jim refers to the marketing machine in full effect with Julia Roberts and "Eat Pray Love." Multiple partnerships and channels are expertly engaged so that even if the movie does not earn what the studio had hoped, it still has a great probability of spurring product sales with its partners.
This brings me to the new Fall 2010 J.Crew catalog. This Fall’s theme: "A Fall Romance" using the cast of the new film “The Romantics” as models showcasing a new line of clothing.
The layout has the extremely attractive cast looking very natural and preppy-chic in J.Crew clothing -- being playful, funky, daring, sexy and a bit seductive, all characteristics of the new clothing line. I have no doubt that the symbiosis of the brand and film will play off of each other and spur sales for both.
(note from Jim: great use of the word "symbiosis")
After all who would not want to look and feel like Josh Duhamel and Katie Holmes, in addition to the other cast members as they strike cool comfortable poses in the clothing. The only thing J.Crew might have missed on the web is that there is no J.Crew content or link on the movie website. But the reverse is true, there is a lot of cool movie and cast content on the J. Crew site, including "behind-the-scenes" at the photo shoot. Check it out here.
This is a great partnership that has the ability to drive sales in both directions. Although I’m not a huge J.Crew fan myself, the Fall catalog whet my appetite and I’m excited to visit the store soon.
(note from Jim: mission accomplished)
- Andy Levy