Monday, January 24

Nissan Electric Car

We knew it was coming, in fact it's been a long time coming. The electric car. Nissan debuted its new advertising on OWN (Oprah Winfrey Network) and has been pushing out its messaging heavily ever since.

I have to admit that I am quite taken, more so than I even thought I would be and more so than with previous advertising for the electric car (featuring a polar bear giving an owner a hug, for example). Clearly, there are environmental benefits to the car which we should all be attracted to, but there's so much more too.

For a car, it's pretty hard to capture me, because it's usually all about driving along country roads or looking sleek at a city intersection. But this campaign really makes me want to run out and buy one. Not because it corners on a dime, or because of the soft Corinthian leather. But because of how it makes me really feel.

Obviously if it's an electric car, you have to plug it in to charge it up and drive it. The best part of the commercial is that it shows "the new filling station" not as a gas station but as your home. Brilliant and so true on so many levels.

Home is the new filling station, not just because it has outlets to plug into ... it's also become the filling station for us and our livelihood and security. The world has become a tough place, that's for sure, and all the market research studies have shown that we now take refuge in our home. We relax, we rewind, we re-charge all at home. I know that I do. As vacations have dwindled, we are relying more and more on home to bring us back to life. To protect us from all that is harsh in the world.

Like reliance on oil.

Bravo! Anyone have an electric car yet?

What's your experience? Jim.

1 comment:

  1. I agree that the marketing strategy is pretty good and filling up at home will definitely appeal to homeowners. May be a bit difficult though for those who live in an apartment.

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