Monday, January 3

Weight Watchers

I swore I wasn't going to do it. Not this year. I made a promise to myself that I would not make the first blog post of the year about weight loss. We've all been hit over the head this past week with reminders that we've gained weight. All that "new year new you" crap. I had enough ... but even I got inspired, as both a consumer and a marketer.

Jennifer Hudson and Weight Watchers. Have you seen the new advertising? It's a wow ... a very slender Jennifer Hudson sings "it's a new day" in a little white number. Impressive. Especially when you see the youtube videos of her progress over the year, and her facebook postings, and the website pictures.

If this girl can do it, with all she's dealt with in the last year, then so can I! So I joined ... Weight Watchers for Men online. I can track my progress on the website or through my iPhone app. I'm in.

Love the tagline: Weight Watchers, because it works.

Of course Weight Watchers isn't the only brand trying to capture our weight loss dollars this season. Subway is still in the game, with a new campaign targeting fast food junkies. Jenny Craig has a new system called "Metabolic Max" which is personalized to your metabolism, sans Valerie Bertinelli or Kirstie Alley. Special K now has a full line of products designed to help you lose weight.

'Tis the season, I guess. I got inspired by some very good marketing, and I am going to lose some weight. Wish me luck ... before we know it we'll be at the beach!

What's your experience? Jim.


  1. Hi Jim. I agree, the new ads are so much more impressive. When they launched the Jennifer Hudson ads last year when she started the journey, I didn't like them because she seemed to be reading and they felt forced, but now that they are using her talent and strengths (singing,the spots have more life and feel more genuine...and she looks Great! Good luck on your journey.