But Aflac is handling it like a marketing pro. Very unceremoniously, they almost instantly cut Gilbert Gottfried as the voice and released a statement. Said and done. What they've done since, though, is brilliant.
The brand is going public with auditions. Taking audition tapes from voice over talent on their website and announcing it online and in television commercials. So smart. Involve your consumers in your quest and turn a public pr nightmare into a positive.
They've even got the "job" posted on Monster.com!
Finally, a brand that knows how to handle public relations and public sentiment. Good going. If you've got a good voice, "take a quack at it!".
What's your experience? Jim