Friday, March 4

Charlie Sheen on Twitter

It's been quite a week for Charlie Sheen. I've stayed away from the controversy for the most part, because I just don't care and it's all just a bit too much. But I do find his new obsession with Twitter to be interesting.

Fastest growing Twitter handle to date. Over a million followers in less than 24 hours. It's now up to over 1.4 milltion. He hit the ground running, with an even faster uptake than likes of Twitter aficionados Kim Kardashian, Lady Gaga, and Justin Bieber.

How? Why? To connect with his audience, as he says? Maybe. To have a voice in yet another channel? For sure. To publicly showcase his meltdown - well that's why people are following.

The truth is that there is also money to be made. Twitter is a huge source of revenue for those who use it wisely and for those who have considerable power in the social media outlet. Big time celebrities can reportedly get up to $10,000 a tweet. Not sure if it really works that way, but certainly Twitter requirements are now built into many a celebrity endorsement contract.

A recent TwitPic of Charlie in a branded milk t-shirt sent thousands to that brand's site. And they took advantage of it. Will other brands want in on the action, Charlie Sheen's action?

So while we are watching the antics, also pay close attention to the marketing. It'll be interesting to see where he goes. And who he "endorses".

What's your experience? Jim.

PS - In the meantime, I wish someone would help him and he would accept it.


2 comments:

  1. He said he opened the account to make some quick cash! I think Ad.ly deserves a shout-out too.

    My post on Sheen talks more about the psychology of why we, as Americans, are obsessed with #Winning.

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  2. For those of you who don't know, Ad.ly is the agency that set up his twitter account, and those of many a celebrity. They did a great (quick) job.

    Thanks for commenting, Leyla. Your blog post is fabu! http://ow.ly/48ifs

    Jim.

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