Tuesday, March 8

Frank Gehry New York

Proving my point that almost anything can be a brand -- even an architect. Frank Gehry. I've been a fan of his work for years. The man has a signature style and look that is all his own. A certain brand of architecture, if you will. He basically "owns" what is considered to be contemporary architecture.

Frank Gehry is probably best known for the Guggenheim Museum in Bilbao, the Disney Theater in LA, and his own private residence in Santa Monica, CA. He also built a very cool office building right down the street from me in Manhattan. It lights up like a crown jewel at night.

I happened to catch a great overview of his career on tv recently, and it was absolutely fascinating. The reporter was covering Frank's newest building to go up, a very cool design that has changed the downtown NYC skyline -- and is the tallest residential building in the United States. I paid particular attention to the show because I had just a few months back noticed the new building while crossing the Brooklyn Bridge on a lazy, beautiful Sunday afternoon.

(btw - walking over the Brooklyn Bridge is a NYC must!)

When I saw the building, not knowing what it was, I literally said out loud, "That must be a Frank Gehry building." Sure enough, this little tv segment proved me right.

The man is incredible. Great lines, striking features, unexpected twists and turns -- I'm talking of course about the buildings he creates. If you don't know his work and if you are at all into architecture or creativity, you should check him out. He is a very unique brand. And very inspiring.

What's your experience? Jim.

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