Friday, March 11

Subway - Larger Than Life

Is it a sign of the times or just plain 'ole good business?

Earlier this week, Subway announced that it is now the largest worldwide food chain, surpassing McDonald's with the most number of locations. No small feat.

Certainly a sign of the times. With a positioning of "healthier food", it was only a matter of time before we would see (hopefully see) Subway's business soar. The truth is that there are not that many healthy options when you are on the run. I recently shared my comments on airport food -- almost impossible to find something that isn't fried, riddled with fat, or all carbs.

With Subway now much more accessible, I for one know what I am choosing. We have an obesity problem in this country, and one way to fight it is the availability of good food choices. Thank you Subway for helping to help. The menu options are terrific and the way that you help us navigate the menu is wonderful.

But it's also just plain 'ole good business. Subway has done an amazing job marketing its concept. From Jared as spokesperson and losing all the weight to calorie/fat counters to partnerships with Weight Watchers to prime locations in shopping outlets - the brand is "out there" with its message (and its promise). While other chains have "healthy" choices as well, Subway has brought it to the masses.

The key to their success? Ride a pop culture trend and do it right -- then you just might be the world's largest food chain! Subway: a sign of the times and just plain 'ole good business.

What's your experience? Jim.

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