Thursday, April 21
There's a new "tea shop" popping up around the country in Chicago, New York, and St. Louis that I think looks pretty cool. Argo Tea.
Their shops look a bit like Starbucks, and their proposition is similar: a place to go hang out, grab a cup, and meet up with friends. Or just get some work done. The shops are not radically different from Starbucks, just a little "fresher" and certainly focused on tea.
The brand experience is complete with a loyalty club ("Blends with Benefits"), tea ware, a radio show, and of course a charity component. Tons of signature drinks. The place is pretty awesome actually. You can check it all out here.
But what I love is their tagline: "Tea So Good, It Makes Coffee Jealous!" Gotta love that. I'm a sucker for a great tagline.
What's your experience? Jim.