Today's blog post springs right out of an innocent post and then long comment trail from my Facebook page. The other night, I simply posted "Mint Chocolate Chip", simply because I was enjoying a tiny little sampling of my favorite ice cream. Next thing I know, people are commenting on a new line of chewing gums from Extra that are all flavored by popular desserts.
Sharing information, comparing flavors, and clarifying the brand name. Who says we need advertising to launch a product and spread the word? Gotta love social media!
Extra Dessert Delights Gum. A new line of gums that came out last October that feature flavors like Strawberry Shortcake, Key Lime Pie, and yes of course Mint Chocolate Chip.
Thinking it through, it's pretty darn clever. After a meal, I know I always have a hankering to taste a little dessert, just to kind of finish off the meal and my taste buds. But I always always hesitate because I don't want the calories. Hence my little sampling of ice cream the other night. So if a stick of gum, flavored just right, could satisfy that need with no calories, why not? Not to mention that chewing gum after a meal has been said to aid digestion and also prevent calories. Plus it freshens the mouth -- it's a buffet of benefits!
A gum born of a true need? A gum born of a true insight? With real benefits? Is this marketing at its best or what?
Extra Dessert Delights Gum - a new reason to start chewing gum again and to re-engage with the brand. Brilliant. Now let's go see what it tastes like!
What's your experience? Jim.
PS - did you know that Extra creates different flavors of gums around the world to cater to local tastes and cultures? This is a smart brand. Dying to see what they offer in Australia! Road trip (that's for you, Sandi and Rick)!