I have to admit that I have been a late bloomer when it comes to location-based things. I have not seen the benefit to telling people where I am and where I am spending my money. I don't necessarily want people to know and I certainly could care less about being the Mayor of my local Starbucks. But now I get it.
If I can use my American Express card and get a special deal without having to clip a coupon or even scan my phone with the cashier, then I am in. And that's exactly what this new partnership allows: big savings that are just a tap away and then show up on the American Express statement as a credit.
Now I'll check in! Now I get it!
I believe that this is just the beginning of an industry that has had a slow start. Not anymore. Away we go!
What's your experience? Jim.
I just started using Foursquare a few weeks ago. I'm late to the party for the same reasons you cite, i.e., I won't be sharing every check-in on Facebook. I started using it out of curiosity and feeling the need to be "in the loop" and articulate.
ReplyDeleteBut I do like the American Express connection.
I read about it last week in Fast Company http://www.fastcompany.com/1762726/with-amex-partnership-foursquare-may-prove-social-media-roi
Amex is very smart when it comes to making card advantages available to members. I like their arrangement with Amazon as well, which allows you to use points to order from the site. It is so easy and seamless. I had points accumulated for years and somehow managed to use them all within a week when they launched with Amazon. Amazon obviously offers so much more than their rewards site.
I will definitely check out Amex on Foursquare.