Thursday, July 14

Pantyhose

Back in April, I wrote a blog post about "The Big Winners From The Royal Wedding":  meaning ... I profiled the shining stars coming out of the union of Kate and William.

There's been an unexpected winner that's recently cropped up that no one could have predicted:  pantyhose!  Sales of pantyhose and stockings are skyrocketing, and it's the summer!  Legs and Leggs are on fire!

Why?  Kate!  She loves 'em!  Now it is Royal protocol to wear them but everyone predicted that she would break tradition and side with her generation's  preference for bare legs.  But no, she loves the shimmer and the smoothness that comes from sheer nude hose.

We knew, just like Diana, she'd be a style-maker and a trend setter.  But when you have the power to bring back something as mundane (and often hated) as the pantyhose, then you really are influencing pop culture!

Who knew?!  A great brand opportunity that I hope someone is taking advantage of!

What's your experience?  Jim

Jim Joseph
President of Lippe Taylor
Author of The Experience Effect

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