Tuesday, August 2

Insomnia Cookies

File this under "I wish they had this when I was in college!"

Remember all those late night cravings back in the day ... studying late at night or coming home from a party and not having many comfort food options?  I think there was Domino's pizza and that's about all.

Well now along comes Insomnia Cookies.  A late night cookie delivery service that brings cookies to college students to help them get through a late night of studying, or partying, or just being hungry.  It's brilliant.

Insomnia Cookies was started by two undergrad students at UPenn in Philly ... they saw a need in the market and they filled it.  Great marketers and entrepreneurs at a very early stage in their careers.  Now they have expanded to well over a dozen college campuses (including my Alma Maters Cornell and Columbia) as well as a few locations in Manhattan.

The best part?  You can order them for your favorite college student!  I'll certainly keep them in mind as my daughter races to Penn State in a few weeks.

What I love about marketing is filling gaps in the marketplace, giving consumers what they need in a really unique and meaningful way.  That's the sign of a great marketer and what looks to be the start of a great brand.  Not so sure it's about insomnia, but it's a cute and memorable name for sure.

What's your experience?  Jim.

Jim Joseph
President of Lippe Taylor
Author of The Experience Effect

4 comments:

  1. This is great and I love the logo. Still, to this day, when I wake up in the middle of the night I generally go for the cookies.

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  2. From the name, I thought they helped you go back to sleep! Now THAT is a marketing void....

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  3. True ... I'm not crazy about the name at all. But I love the core concept! Jim.

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  4. When you hear the name, the perception could be cookies that would help you sleep - much like the "Dream Water" concept. (Logo is still cute though)

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