File this under "I wish they had this when I was in college!"
Remember all those late night cravings back in the day ... studying late at night or coming home from a party and not having many comfort food options? I think there was Domino's pizza and that's about all.
Well now along comes Insomnia Cookies. A late night cookie delivery service that brings cookies to college students to help them get through a late night of studying, or partying, or just being hungry. It's brilliant.
Insomnia Cookies was started by two undergrad students at UPenn in Philly ... they saw a need in the market and they filled it. Great marketers and entrepreneurs at a very early stage in their careers. Now they have expanded to well over a dozen college campuses (including my Alma Maters Cornell and Columbia) as well as a few locations in Manhattan.
The best part? You can order them for your favorite college student! I'll certainly keep them in mind as my daughter races to Penn State in a few weeks.
What I love about marketing is filling gaps in the marketplace, giving consumers what they need in a really unique and meaningful way. That's the sign of a great marketer and what looks to be the start of a great brand. Not so sure it's about insomnia, but it's a cute and memorable name for sure.
What's your experience? Jim.
President of Lippe Taylor
Author of The Experience Effect