Tuesday, August 16

Ritmo Mundo

It really is a lot of fun to watch all of the promotions on Facebook, and to see how brands are connecting with their "fans" like never before possible.  As I always say, "Marketing is a spectator sport," and Facebook is like a football stadium!

It's even more fun, though, when someone close to you engages deep and comes out a winner.  So I thought today I would highlight Facebook engagement from a fan's perspective.  From my sister's perspective and her "like" of Ritmo Mundo watches.

Every month, the Ritmo Mundo watch brand collects stories from their consumers about the love of their watches, and awards a watch to what they consider to be the best story.  It's a hoot to see what people write, and it's always amazing to hear how consumers have incorporated a brand they love into their lives.

This month, my sister won a watch with this great story from "back in the day!"  She got enough people to notice, "like", and comment on her story and next thing you know she won the watch this month.  Even more amazing, for me though, is to watch the thrill and excitement that comes from a consumer (this time my sister) after winning something like this.  Ritmo Mundo has a consumer for life now, as well as huge admirers from all of my sisters friends and family.  Isn't that what social marketing is all about?

It was great fun to watch marketing in action, from the other side!

What's your experience?  Jim.

Jim Joseph
President of Lippe Taylor
Author of The Experience Effect

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