I'm doing a special weekend edition of my blog (I generally only write during the week), because my friend Mike Brown from Brainzooming wrote this great blog post last week and I want to pass it along. It's not like he's a guest blogger here, I just "borrowed" his post from his blog so y'all can read it. It's about Diet Coke's new can.
I love when an iconic brand with an iconic logo becomes so well known that you only have to see a piece of it and you still rrecognize it. Such is the status of Diet Coke.
So I present to you Mike's blog post for your marketing reading pleasure! Just click here.
What's your experience? Jim.