Sunday, September 4

Diet Coke's New Can

I'm doing a special weekend edition of my blog (I generally only write during the week), because my friend Mike Brown from Brainzooming wrote this great blog post last week and I want to pass it along.  It's not like he's a guest blogger here, I just "borrowed" his post from his blog so y'all can read it.  It's about Diet Coke's new can.

I love when an iconic brand with an iconic logo becomes so well known that you only have to see a piece of it and you still rrecognize it.  Such is the status of Diet  Coke.

So I present to you Mike's blog post for your marketing reading pleasure!  Just click here.

What's your experience?  Jim.


  1. I like innovations in packaging styles. You are style is simple superb. I like new skinny can of Diet coke. This design is nice. I really appreciate creativity in your work. Thanks for all the ideas you have shared with us.