Wednesday, October 19

Christmas Already?

Just yesterday I wrote a post about pop-up Halloween stores.  I barely hit the "publish" button and noticed something that made my jaw drop:  television advertising for Christmas.  Well maybe not "Christmas" but for holiday shopping.

From QVC, the home shopping channel.

It seems really early to me, although I have to admit that the messaging made sense:  start early, avoid the rush, choose QVC and do it all calmly.  The brand's website homepage is already all about Christmas.  It's still in the 70's in NYC!

But I can see the point.  This is a big benefit that the brand can offer its consumers:  no hassle, no crowds, no lines ... shopping on your own terms.  It's smart to get out there early and capture those who think about these things early.

I just don't know if I am ready for it!  Although I did notice that many retailers are already clearing out their Halloween merchandise -- I haven't even had any candy corn yet!

What's your experience?  Jim.

Jim Joseph
President of Lippe Taylor
Author of The Experience Effect

1 comment:

  1. We go from Halloween to Christmas with barely a nod to Thanksgiving. Everything today is so lightning fast, we need to savor the moment, take time to smell the pumpkin! While I understand what retailers are doing my heart cries out to stop the madness, let me enjoy the holiday at hand before we cram the next one down our throats. At this rate we'll be over Christmas before Thanksgiving ever arrives!