Just yesterday I wrote a post about pop-up Halloween stores. I barely hit the "publish" button and noticed something that made my jaw drop: television advertising for Christmas. Well maybe not "Christmas" but for holiday shopping.
From QVC, the home shopping channel.
It seems really early to me, although I have to admit that the messaging made sense: start early, avoid the rush, choose QVC and do it all calmly. The brand's website homepage is already all about Christmas. It's still in the 70's in NYC!
But I can see the point. This is a big benefit that the brand can offer its consumers: no hassle, no crowds, no lines ... shopping on your own terms. It's smart to get out there early and capture those who think about these things early.
I just don't know if I am ready for it! Although I did notice that many retailers are already clearing out their Halloween merchandise -- I haven't even had any candy corn yet!
What's your experience? Jim.
President of Lippe Taylor
Author of The Experience Effect