Friday, October 7

PCs are Products, Apple is a Brand

In honor of Steve Jobs, I am re-living a prior blog post which was actually a feature article in BrandWeek not too long ago.

My premise is that PCs (and now smart phones and tablets too) are just products.  Apple, however, is a brand.  You can read it here.

It's hard to have a relationship with any 'ole laptop.  But Apple?  It's with me all the time, it's a big part of my life, and it keeps me connected to everyone else in my life.  But it makes me feel like I know what's going on.

That's because Steve Jobs created a user experience that was intuitively obvious.  And as a result, he created a brand experience that became infectious.  One that has infiltrated pop culture, whether you are a fan or not.

My favorite quote from all of the Steve Jobs tributes this week?  He is an iCon!  Yes indeed.

We will miss you, Mr. Jobs.  As I stated yesterday ... you are the CEO who has had the biggest impact on my personal life, ever.

What's your experience?  Jim

Jim Joseph
President of Lippe Taylor
Author of The Experience Effect
Professor at NYU


  1. All of us express doubts, in one way or the other, about a rapid growth and the successful development of the Apple products. Will it be the same enormous hype on the market? Will it live up to the high expectations? In our minds Steve Jobs was an irreplaceable individual and it is hard to accept the fact that someone else took over the baton from the late genius; It will probably put Tim Cook under so much pressure and uneasiness,- since it's not that easy to operate with the bar set so high already. Svetlana

  2. I would not want to follow in Steve Jobs footsteps at the moment, that's for sure. Hopefully he would find his own unique voice and style. I wish him well. Jim.