Tuesday, October 25

Inside Communications: The Brand Experience

Today's blog post is a video ... my first actually.  A couple of weeks ago I was interviewed by Mike Bako for Inside Commnications.  We spoke at length about the brand experience, so I thought I would share it here.  Click away!

Thanks to Mike for a great "experience"!

What's your experience?  Jim.

Jim Joseph
President of Lippe Taylor
Author of The Experience Effect


  1. Nice interview! :)

    When I heard the news that Coke will be selling their famous drink in white cans this winter, I thought of you.

    What are your thoughts of Coke moving from red to white for the winter.

    I think it will be a success for them:
    - They are getting some great press right now
    - White cans makes sense for the winter-y season (or fall season for us as it is snowing as I type this)
    - The novelty of "different" will likely play in their favor (for example I am not at all a coke can purchaser, but I already plan to purchase some coke cans this winter. I may even place one of them next to my current collection of glass coke bottles) Most people love to be part of "history"
    - And finally who doesn't love those adorable polar bears. Oh and the fact they are making it easy for people to donate to the World Wildlife Fund isn't hurting their cause either.

  2. Certainly sounds like a blog post! Stay tuned ... thanks for the inspriration. jim.