Tuesday, November 29

Temporary Sales Help

It's the holiday rush, one far more escalated than in prior years thanks to the huge hype around Black Friday (sales were up over 15% vs prior year!).  Shoppers are storming stores, looking for merchandise, deals, and help with it all.  So retailers have to meet the heightened traffic with more sales staff, generally in the form of temporary sales help that will be gone after the holidays.

The problem is that many shoppers are forming impressions of these retailers during this rush, and it may not always be favorable.  Imagine if the only time you were ever in Walmart was this past Black Friday ... imagine your impression of the "brand" and the "brand experience!"  Yuck.

I wrote a guest blog post on this very topic on my publisher's blog (AMACOM Books).  So today's post here is that post there, and you can click here to read it.

What's your (retail) experience?  Jim.

Jim Joseph
President of Lippe Taylor
Author of The Experience Effect

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