I always say that marketing is a spectator sport and we can learn from each other. It looks like Lay's Potato Chips took a page out of the Coca Cola vending "book" when it created its latest stunt.
A while back I wrote about the Coca Cola "happiness machine" where the brand put up a vending machine at St. Joseph's University in Philadelphia that dispensed random acts of happiness instead of bottles of Coca Cola. Things like flowers and pizzas ... all caught on tape.
It appears as if the vending machine actually just made the chips, but it's actually a video. But still very cool. And totally makes the point that these chips are made from 100% real potatoes and are incredibly fresh. Love how the brand managers "searched and reapplied" a marketing idea that they saw in the marketplace, but then made it their own. And created a retail experience tied directly to the message that they wanted to communicate.
I got it. What's your experience? Jim
President of Lippe Taylor
Author of The Experience Effect
Professor at NYU