Why have one year-end review when you can have two? The other day I compiled the top ten marketing moments ... hope you enjoyed them and I'd love to hear if you agree or disagree. Today I am going to compile my most favorite blog posts from this year. Not necessarily marketing moments, but the posts that I relate to the most and that got the most commentary. Last year I did the same thing and thought it was kind of fun. So here goes:
10 - Brands That Go Political. A blog post inspired by the gay marriage law in New York State which also ended up as an op-ed piece in PRWeek.
9 - Walmart Holiday Spot. I don't really expect great advertising from Walmart, but this one got me at hello.
8 - An Authentic Brand. The marketing buzz word of the year.
7- Senior Year High School. As my daughter finished up her high school career and prepared for college, I got to relive all the memories.
6- What Women Want in Social Media. I spoke at a lot of industry conferences, but the #140 was my favorite where I lead a panel discussion of some amazing women in social media.
5 - Chasing Thriller. My favorite business quote of the year, and the inspiration behind Oprah starting her own network.
4 - Every Presenter's Nightmare. Proof that a nightmare can turn into a learning experience. You really can teach an old dog new tricks.
3 - Steve Jobs. By far and away, the CEO who is had the biggest impact on my life.
2 - 9/11 Lunch with My Son. The tenth year anniversary brought me new insights.
1 - A Penn State Dad. A personal perspective on the scandal at Penn State.
Have a joyous new year and an amazingly happy 2012! Thanks for reading!
What's your experience? Jim.
President of Lippe Taylor
Author of The Experience Effect
Professor at NYU
PS: Favorite quote of the year? Comes from the Sofia Vergara character on Modern Family: "Family is family. Whether it's the ones you start out with, the ones you end up with, or the ones you pick up along the way."