This week I am a guest blogger at PRWeek, which is such an honor. In a three-part post series, I am exploring how we can prevent costly mistakes in developing a marketing program by reading the warning signs ahead of time. I thought I would feature those posts on my blog this week as well. So click here to go to PRWeek. Thanks so much!
And then tell me ... what's your experience? Jim.
President, North America at Cohn & Wolfe
Author of The Experience Effect series
Professor at NYU