I've been a guest blogger this week over at PRWeek, talking about how you can tell in advance that your marketing program just isn't going to cut it. Of course none of this is fool proof, which is what makes marketing more art than science. But there are also some ways that you can proactively create an environment where your programs are more likely to succeed. That's the topic of today's post at PRWeek. Give a read if you'd like!
What's your experience? Jim.