I am a guest blogger this week over at PRWeek, so I thought I'd include the posts here as well. I am featuring ways to know ahead of time how you can tell that a marketing program is not going to work. You just have to read the warning signs. This post features three more. Happy marketing!
What's your experience? Jim.
President of Cohn & Wolfe, North America
Author of "The Experience Effect" series
Professor at NYU