Friday, April 6

Qua Qua Qua Quaker Oats

When I worked at Johnson & Johnson back in the early '90s, we used to get these kinds of things all the time ... consumers writing or calling in with suggestions about how we could develop products or market them better.  And often they would serve up the modeling talents of their children for our baby products brands.  Some of them were quite good, but most of them just made us smile.  It was fun to be a part of a company and a brand that people liked to be engaged with at that kind of level.  I still smile thinking about it.

So yesterday when I heard about the consumer who phoned in a suggestion for a Quaker Oats "jingle," it immediately brought me back to the good 'ole days.  Of course now, social media means that if it's any good or the least bit interesting, it just might get shared.  Instantly.  And although that consumer may not have planned it this way, she's instantly somewhat famous.  At least amongst our circles ... here I am writing about it.  But it's so cute, I just have to share.

I think the important thing to note here is that this consumer has such a connection with her brand that's she is willing to put herself out there.  Now that's a brand loyalist.

So here she is, singing her love for the brand.  It was on social media fire yesterday!

What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe North America
Author, The Experience Effect series
Professor, NYU

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